Sales & Marketing

Public relations deals with the development and maintenance of a positive public image for a business. At its best, professional PR encourages...

An entrepreneur’s business plan should always consider the benefits of Internet marketing. Online selling can provide a cost-effective source of...

There’s nothing to stop an entrepreneur adding an international dimension to a business strategy. After all, some products and services sell just...

Direct response marketing (DRM) has one aim: to get a customer to contact you and buy your product or service. This aim is clearly the ideal...

An entrepreneur’s business strategy should include a policy on achieving and retaining customer loyalty. After all, the chances are that customers...

Entrepreneurs who commission sales campaigns need to know they’re not wasting their marketing budgets. “Advertising works” is a slogan many...

A successful product doesn’t have to be one of a kind, although this may help. It does need, however, at least one unique selling point (USP) to...

At some stage, an entrepreneur has to promote a product or service. The promotion may be to investors, distributors, major customers, or sales...

Without effective marketing, a business will probably fail. Writing a marketing plan provides an opportunity for an entrepreneur to prevent this by...

Entrepreneurs must know as much as possible about their customers. Only then can they sell a product or service successfully, and ensure...

The Advantages of a Brand Name A successful brand name is one of the best marketing tools available. There are many examples where a brand name...

The Internet is a crowded marketplace where entrepreneurs may struggle to sell products. There are ways, however, to boost sales on the Web. One of...

It’s almost impossible for an entrepreneur to run a business without a sales strategy. This in turn requires somebody, not necessarily the...