Sales & Marketing...
Below are our articles on the subject of Sales & Marketing. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
A Guide to PR
Public relations deals with the development and maintenance of a positive public image for a business. At its best, professional PR encourages people to think and...
A Summary of Internet Marketing
An entrepreneur’s business plan should always consider the benefits of Internet marketing. Online selling can provide a cost-effective source of revenue that...
Develop an International Strategy
There’s nothing to stop an entrepreneur adding an international dimension to a business strategy. After all, some products and services sell just as successfully on...
How Direct Response Marketing Can Help You
Direct response marketing (DRM) has one aim: to get a customer to contact you and buy your product or service.
This aim is clearly the...
How to Achieve Customer Loyalty
An entrepreneur’s business strategy should include a policy on achieving and retaining customer loyalty. After all, the chances are that customers satisfied with a...
How to Identify a Good Sales Campaign
Entrepreneurs who commission sales campaigns need to know they’re not wasting their marketing budgets. “Advertising works” is a slogan many...
How to Make Your Product Unique
A successful product doesn’t have to be one of a kind, although this may help. It does need, however, at least one unique selling point (USP) to distinguish it from...
How to Promote Your Product by Promoting Yourself
At some stage, an entrepreneur has to promote a product or service. The promotion may be to investors, distributors, major customers, or sales...
How to Write a Marketing Plan
Without effective marketing, a business will probably fail. Writing a marketing plan provides an opportunity for an entrepreneur to prevent this by determining what...
Know Your Customer
Entrepreneurs must know as much as possible about their customers. Only then can they sell a product or service successfully, and ensure consistently high levels of...
Use and Develop a Brand Name
The Advantages of a Brand Name
A successful brand name is one of the best marketing tools available. There are many examples where a brand name embodies core...
Use Permission Based Emails to Boost Sales
The Internet is a crowded marketplace where entrepreneurs may struggle to sell products. There are ways, however, to boost sales on the Web. One...
Why a Salesperson is Your Most Important Ally
It’s almost impossible for an entrepreneur to run a business without a sales strategy. This in turn requires somebody, not necessarily the...
