Sales & Marketing
Marketing strategies and sales techniques for business owners. Articles cover customer research, campaign development, online promotion and international expansion.
A Guide to PR
Here's how press releases and smart PR tactics help businesses build credibility and attract customers without big advertising budgets.
A Summary of Internet Marketing
Internet marketing offers three main ways to reach customers online: shops, email campaigns, and ads that drive traffic to your website.
Develop an International Strategy
Taking your business international requires market research and preparation to succeed in new markets.
How Direct Response Marketing Can Help You
Get customers to actively reach out and buy by using direct response marketing to drive real, measurable results for your business.
How to Achieve Customer Loyalty
Keep customers coming back by treating them well, listening to their feedback, and delivering more than you promise.
How to Identify a Good Sales Campaign
Check whether your sales campaign will actually work by looking at its plan, targets, and ability to measure results.
How to Make Your Product Unique
Find your product's unique selling point by listening to what customers actually need, not what you think they want.
How to Promote Your Product by Promoting Yourself
Build trust in your product by showing genuine enthusiasm and positivity as an entrepreneur.
How to Write a Marketing Plan
A marketing plan helps you identify your target customers and the best way to reach them, starting with an executive summary and strategic analysis.
Know Your Customer
Understanding your customers' age, expectations and preferred payment methods directly impacts whether your business will succeed and keep them coming back.
Use and Develop a Brand Name
A strong brand name builds customer loyalty, motivates employees, and lets you charge premium prices for what you offer.
Use Permission Based Emails to Boost Sales
Permission-based emails get past spam filters and convert better because customers actually want them.
Why a Salesperson Is Your Most Important Ally
Good salespeople drive revenue and growth by turning strategy into results while giving you real feedback about what customers actually want.