Sales & Marketing...
Below are our articles on the subject of Sales & Marketing. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
A Guide to PR
Public relations should never be far from an entrepreneur's mind. The right PR for a business can help ensure customer, employee and investor loyalty....
A Summary of Internet Marketing
Internet marketing can prove a valuable part of an entrepreneur's business plan. A website, Internet advertising, and targeted email can all benefit a business....
Develop an International Strategy
An entrepreneur should consider the potential for a product or service to sell abroad. A business strategy should therefore contain proposals for international marketing....
How Direct Response Marketing Can Help You
Direct response marketing (DRM) can boost your sales more effectively than direct marketing. You can apply its sales techniques to almost any product or service....
How to Achieve Customer Loyalty
Entrepreneurs must never neglect customer loyalty programmes. Having the right programme in a business strategy improves and maintains business profits....
How to Identify a Good Sales Campaign
A proposed sales campaign may look good at first glance, but an entrepreneur should examine the suggestions for advertising and marketing and how they meet customer…...
How to Make Your Product Unique
To be successful, an entrepreneur needs to make a product special. Marketing techniques and business know-how can help achieve this....
How to Promote Your Product by Promoting Yourself
The world of marketing and selling isn't to everyone's liking; nonetheless, an entrepreneur may have to engage in promoting a product or service for the sake of the…...
How to Write a Marketing Plan
An entrepreneur must write an effective marketing plan so that a business meets the needs of customers and maximises sales....
Know Your Customer
A business entrepreneur who knows the type of people who buy his or her products and services ensures high levels of customer service and customer satisfaction....
Use and Develop a Brand Name
With the right brand name, backed by suitable brand values, an entrepreneur can develop a thriving business with the potential for profitable expansion....
Use Permission Based Emails to Boost Sales
Entrepreneurs who use permission-based email to boost their sales on the Internet can acquire a new and profitable source of customers....
Why a Salesperson is Your Most Important Ally
Effective sales and marketing keep a business running. Entrepreneurs therefore need a great sales person - or sales team - to represent them....