Develop Green Policies
Developing a green policy is necessary for any business strategy. The term “sustainable development” is now an integral part of the commercial world. Every enterprise must reduce its impact on the environment to a minimum while at the same time maintaining a healthy financial position.
Assess the Business
Those entrepreneurs who make a business as sustainable as possible can lower costs, generate opportunities, and enhance their reputations. The first step towards achieving these goals is to assess the affects of the business on the environment.Key areas to examine are the use of raw materials, the employment of resources such as water and fuel, and the pollution a business causes. Furthermore, entrepreneurs should not confine this investigation to the immediate business processes. Just as important are the suppliers and their attitude to green issues; the energy burned bringing materials to a business and then delivering products and services to customers; and the way in which customers use and dispose of products.
Entrepreneurs should link such assessments to the sustainable technologies that are available. After all, identifying environmental problems is one issue; taking positive action is another. A green policy must have clear aims and objectives.
Introduce a Sustainable Development Strategy
A business assessment highlights problems and suggests solutions; a sustainable development strategy turns the latter into opportunities.The strategy must contain short and long-term objectives, as well as details of how to meet them. The details should account for the likely impact of any changes on staff, investors, suppliers, and customers. It should also explain the financial implications for the business plan.
As with any other business document, an entrepreneur must review the sustainable development strategy regularly. A review will establish where the strategy has been successful and where it needs improvement.
BS 8900, the British Standards Institution’s guidance on sustainable development, gives further advice.